Kruse Motors Introduces the Ford Fathom an Affordable Electric Pickup for Marshall, MN
The Ford Fathom is an upcoming all-electric midsize pickup designed around five-passenger seating, a pickup bed, a front trunk, and bidirectional power capability. Ford will build the Fathom on its Universal Electric Vehicle Platform and has announced a $28,350 starting MSRP for the standard-range battery. Pre-orders are planned for early 2027, with production scheduled at Ford's Louisville Assembly Plant. Kruse Motors helps drivers in Marshall, Redwood Falls, Tracy, Slayton, and nearby Southwest Minnesota communities follow the Fathom as Ford releases additional specifications.
Ford Fathom Key Facts Establish Its Electric Pickup Role
The Ford Fathom is an upcoming all-electric midsize pickup.
The Fathom is the first production vehicle built on Ford's Universal Electric Vehicle Platform.
Ford lists a $28,350 starting MSRP for the standard-range battery.
Ford plans to begin Fathom pre-orders in early 2027.
The Ford Fathom seats five adults.
Ford says the Fathom provides more passenger volume than a Toyota RAV4.
The truck combines a pickup bed with a front trunk.
The Fathom provides bidirectional power capability.
Every Fathom will have hardware supporting Ford's BlueCruise technology.
Apple CarPlay and Android Auto compatibility are planned.
Ford has not yet published the final EPA range, battery capacity, horsepower, torque, towing capacity, payload rating, bed dimensions, or the complete U.S. trim lineup.
Ford Fathom Uses the Universal EV Platform to Reduce Complexity
The Ford Fathom is the first production vehicle based on Ford's Universal Electric Vehicle Platform. Ford developed the architecture to simplify vehicle construction and create a more efficient foundation for affordable electric vehicles.
Ford says the first UEV vehicle is a midsize, four-door electric pickup that will be assembled at Louisville Assembly Plant for the 2027 model year. The platform is also designed to support additional vehicle types in the future.
For drivers around Marshall, this gives the Fathom a different role from the existing F-150 Lightning. The Fathom is intended to be smaller and more accessible while retaining useful pickup functionality.
Ford Fathom Sets a $28,350 Starting MSRP
Ford has announced a $28,350 starting MSRP for the Fathom with its standard-range battery. That figure represents the vehicle's base MSRP and does not include taxes, registration, title, destination, or other applicable charges.
Road & Track reports a $29,945 starting figure when Ford's $1,595 destination charge is included. The publication also notes that Ford plans to begin production in 2027, with pre-orders opening early in the year.
The announced price gives the Fathom a substantially different position from larger electric pickups, although final pricing for higher configurations has not been released.
Ford Fathom Seats Five and Adds a Frunk
The Ford Fathom seats five adults and combines passenger seating with two separate cargo areas. Ford has confirmed both a pickup bed and a front trunk, while also stating that the truck will provide more passenger volume than a Toyota RAV4.
This layout could work for Marshall-area drivers who need a vehicle for commuting along US Highway 59 and Minnesota Highway 23 while still carrying tools, sporting equipment, camping supplies, bicycles, or other recreational gear.
Ford has not released final cargo-volume measurements, payload capacity, bed length, or bed width. Those specifications should remain unconfirmed until Ford publishes production data.
Ford Fathom Provides Bidirectional Power Capability
The Ford Fathom provides bidirectional power capability, allowing energy stored in its battery to be directed outward for compatible electrical applications.
That feature could give the Fathom practical uses beyond transportation, including powering compatible equipment or supporting certain recreational and backup-power situations. Ford has not yet published the production truck's final electrical output rating, so specific wattage claims should not be treated as confirmed.
For Southwest Minnesota drivers, the capability could be relevant for work locations, outdoor activities, or situations where portable electrical power is useful.
Ford Fathom Adds BlueCruise Hardware and Digital Technology
The Ford Fathom will include the hardware needed for Ford's next-generation BlueCruise capability. Ford says its new UEV architecture will introduce updated driver-assistance hardware and software beginning in 2027.
Ford is also integrating Apple Maps directly into the UEV platform. The system is designed to provide turn-by-turn directions, real-time traffic and incident information, natural-language destination searches, and EV routing with battery preconditioning. Apple CarPlay and Android Auto compatibility are also planned.
For drivers traveling US Highway 59, Minnesota Highway 23, or longer rural routes through Lyon County, these connected features could make navigation and trip planning easier.
What Does Road & Track Say About the Ford Fathom?
Road & Track reports that the Fathom's base price reaches $29,945 when destination is included and notes that the truck will offer "more passenger volume than a Toyota RAV4." The publication also reports that every Fathom will have the hardware necessary for BlueCruise, although hands-free driving capability will not necessarily be standard equipment.
That assessment highlights an important distinction between the Fathom's hardware and its activated features. Ford is building the truck around the technology foundation for advanced driver assistance while keeping the final feature and activation details separate from the vehicle's base configuration.
Source: Road & Track Ford Fathom
Frequently Asked Questions About the Ford Fathom
The Ford Fathom is an upcoming all-electric midsize pickup built on Ford's Universal Electric Vehicle Platform with five-passenger seating, a pickup bed, a front trunk, and bidirectional power capability.
Ford lists a $28,350 starting MSRP for the standard-range battery before destination, taxes, title, registration, and applicable fees.
Ford plans to open Fathom pre-orders in early 2027, with customer deliveries expected later in 2027.
No. Ford developed the Fathom as a separate electric pickup on the Universal Electric Vehicle Platform rather than converting the Maverick to electric power.
The Ford Fathom seats five adults, and Ford says the truck provides more passenger volume than a Toyota RAV4.
Yes. Ford has confirmed that the Fathom combines a conventional pickup bed with a front trunk.
Yes. Bidirectional power capability is part of the Fathom's planned equipment, although Ford has not released final electrical-output specifications.
Ford has not published the Fathom's final EPA-estimated range. Any specific mileage number should therefore be considered unconfirmed.
Ford has not released the Fathom's official towing capacity.
The Fathom will include hardware supporting Ford's next-generation BlueCruise capability. Ford has not yet published the complete production activation and pricing details.
Kruse Motors in Marshall, Minnesota, can help drivers from Marshall, Redwood Falls, Tracy, Slayton, Minneota, and nearby Southwest Minnesota communities follow verified Fathom information as Ford releases ordering, pricing, equipment, and production details.
Kruse Motors Helps Southwest Minnesota Drivers Follow the Fathom
Kruse Motors serves drivers in Marshall and surrounding Southwest Minnesota communities, including Redwood Falls, Tracy, Slayton, Minneota, and nearby Lyon County areas. The dealership can help shoppers follow Ford's upcoming electric-truck plans and compare the Fathom with current Ford trucks when additional specifications become available.
For drivers who regularly use US Highway 59, Minnesota Highway 23, or rural roads around Marshall, the Fathom's combination of electric propulsion, five-passenger seating, truck-bed utility, and bidirectional power makes it a vehicle worth watching as 2027 approaches.
Kruse Motors
1651-61 East College Drive, Marshall, MN
Showroom Hours
Wednesday
8am - 7pm
Thursday
8am - 7pm
Friday
8am - 6pm
Saturday
8am - 4pm
Sunday
Closed
Monday
8am - 7pm
Tuesday
8am - 7pm